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Wild West Munchies Implements Si Route Accounting from Solid Innovation to Automate Accounting and Sales Force Operations

Leading Mid-West distributor integrates back-office accounting with wireless invoicing and inventory control system

Prince Albert, Canada - August 17, 2004 – Solid Innovation®, Inc., a leading provider of wireless order entry, sales force automation, and integrated back-office accounting solutions to the Direct Store Delivery (DSD) and wholesale distribution industry, today announced that Wild West Munchies, a wholesale distribution company servicing convenience stores throughout Colorado, the Dakotas, Wyoming, Nebraska, and Utah, has implemented Si Route Accounting to automate its sales force operations. Wild West is using Si Route Accounting to integrate its back-office accounting functions with its mobile sales force to speed route sales, improve customer service, and eliminate time-consuming, manual billing processes.

Dylan Doherty, partner, Wild West Munchies, said, “As a rapidly growing wholesale distribution company, we needed a proven solution that would enable us to streamline back-office accounting operations, improve customer service, speed route sales, and win new business at the same time. With Si Route Accounting, the ability to eliminate redundant, manual processes and automate our sales force has led to untapped growth and helped solidify our customer service provisioning and market acceptance.”

Solid Innovation CEO, Craig Fisher, said, “We are pleased to have been selected by Wild West Munchies to meet their accounting and wireless DSD needs, and welcome the opportunity to help them compete more effectively and continue to win new business. Wild West has distinguished itself within the wholesale distribution industry by successfully leveraging technology to gain a competitive advantage.” Fisher continued, “Effectively integrating the back-office and mobile sales force through automation is a necessity for any sized distributor looking for proven strategies to realize cost savings and grow more profitably.”

Si Route Accounting is a fully integrated route automation system that includes wireless route invoicing, mobile inventory control, business accounting and management reporting systems. With Si Route Accounting, Wild West manages all accounting and inventory transactions on-the-road, seamlessly integrating with their accounting system via simple push button synchronization. Since implementing Si Route Accounting three months ago, Wild West has:

Increased business by 20% without hiring additional staff
Moved sales force through customer sites 20% quicker
Improved back-office productivity by 30%
Reduced billing error by 90%
Enhanced customer service provisioning

About Wild West Munchies
Founded in 1982 by Tom Smith, Wild West Munchies (Fort Collins, Colorado) is a leading distributor of convenience store items such as beef jerky, sunglasses, lighters, energy pills, and other C-store items to C-stores in Colorado, Wyoming, South Dakota, North Dakota, Utah, and Nebraska. For more information, please contact Wild West Munchies at (970) 226-4402 or via e-mail at wildwest@jymis.com.

About Solid Innovation, Inc.
Solid Innovation®, Inc., formerly known as PalmX Route Accounting, is a leading provider of wireless order entry, DSD, sales force automation, and integrated back-office accounting solutions for the supply chain distribution industry, including candy, tobacco, food service, convenience store supply, and others. Since 1986, Solid Innovation has combined its industry and product expertise to innovate and deliver high quality DSD route accounting solutions. In 1999, Solid Innovation introduced Si Route Accounting, its 3rd generation mobile and office business system, specifically designed to speed route sales staff through its workday while providing accurate pricing, transaction, accounting, and inventory control. In 2002, Solid Innovation made Si Mobile Sales available for integration to other accounting systems. For more information, visit www.Solid-Innovation.com or call (888) 667-3769.

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Media Contact
Bryan Wyatt
Demaree Public Relations
(603) 428-4411
bwyatt@demaree-pr.com

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